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The Digital Marketing Course developed with Google

The Squared Online Certificate in Digital Marketing is an award-winning education initiative. The marketing course has been created with Google and crowd sourced by leading employers to meet the need for high calibre digital talent and leadership.

The digital marketing course is taught online over 6 months and features high profile guest speakers. You’ll graduate with a certificate endorsed by Google and certified by the IPA and IAB – with knowledge and skills that are highly sought after by brands, agencies, and start ups.

High Profile Expert Speakers

Marketing industry luminaries share knowledge and inspire with unique recorded lectures , exclusive to the Squared Digital Marketing Course.

Previous speakers from the in person course include Sir John Hegarty of BBH, Rory Sutherland of Ogilvy, Nicola Mendelsohn of the IPA, Cilla Snowball CBE of AMV BBDO and Eric Shimoda, Search Specialist at Google.

Watch Sample Excerpts

Sir John Hegarty - BBHSir John Hegarty, Worldwide Creative Director and Founder, BBH
Simon Rogers, Editor, Guardian Datablog and DatastoreSimon Rogers, Editor, Guardian Datablog and Datastore
Rory Sutherland - OgilvyRory Sutherland, Vice-Chairman, OgilvyOne and Ogilvy & Mather UK
Richard Eyre - IABRichard Eyre, Chairman, IAB
Mary Burris - Google Mobile SpecialistMary Burris, Google Mobile Specialist
Eric Shimoda, Google Search SpecialistEric Shimoda, Google Search Specialist

Recognised by brands, agencies and employers

Squared Online Certificate in Digital Marketing gives you a unique perspective because it has been created in collaboration with the industry. Your skills and outlook will be highly valued by employers looking for cutting edge talent in the most exciting digital marketing roles.

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Unique learning experience

We learn through experience, through making mistakes, and trying out ideas – not by being told. With the Squared Online digital marketing training course you’ll be working with others on real projects to give you experiences you’ll be able to draw on throughout your career.


Get the whole picture: Strategy > Management > Technology

To really fly in digital marketing you need to understand the technology, the best ways to use it, and how to manage teams to execute ideas in the most efficient way. Squared Online trains you to have a rounded view and provides a real working context.


Be part of the Squared Network

More than a digital marketing program, more than a distance learning qualification, we are a network of future digital marketing leaders. If you’re an ambitious digital marketer or would like to become one, we’d love to hear from you. To find out availability just leave your details on the form.

Squared Online is grounded in real industry needs. To do this we combine disciplines in strategy, technology, and management to help you understand an area in a real context. You’ll learn collaboratively to achieve tasks, and you’ll always learn by doing.

You’ll have:

  • —One online class a week and a monthly catch up class
  • —Videos and guest speakers, exclusive to Squared
  • —A tutor who will follow you throughout your Squared experience
  • —Your Virtual Campus, the hub for Squared Online
  • —Continuous assessment with focus on real case studies
  • —Interactive e-learning modules for you to work through at your own pace

Register now to

“It will be up to people like you to see what’s coming, to adapt, fail, and try something new…”

Ade Oshineye, Googleade-oshineye

Squared Online features five sequential modules taught live online over 6 months. Each week you’ll have one evening class and will need to dedicate 8 hours to the programme.


Induction: Welcome to the revolution

Welcome to the Digital Revolution. We’ll map out your Squared journey together and what the destination(s) might be.


Module one: A Connected World

You will be introduced to rapidly developing digital experiences that are present in our daily lives. We will develop your understanding of social consumers, ensuring you can recognise how brands might successfully operate in the digital arena, particularly within social media.


Module two: Think Commercial

The start of your collaborative journey. We guide you in producing winning business ideas that come to life in the digital space, as well as how you might think about their application in a world proliferated by mobile technology.


Module three: Think Like A Brand

You will develop your grasp of fully integrated and converged digital campaigns, working towards a strategic understanding of the customer journey and how to be in the right place, addressing the right need, at the right time. We will take a particular focus on search, Adwords and display channels.


Module four: Think Optimised

You will get to grips with Google Analytics tools and how they can provide that all important data and insight to user behaviour and beyond. You will also think about how you might optimise and continue to evolve your digital presence in a constructive and data driven way.


Module five: The Ongoing Revolution

We encourage you to think digitally and to place digital at the core of everything you do. This module aids you in taking your Squared journey and applying it to your Squared life, both professionally and personally, including a project on industry trends, sessions on change management and a lively debate on the ethics of digital.


Conclusion: We Are Squared

A module crafted by you in collaboration with us – drawing on your reflections of what you’ve learned and how you can continue to apply this in your role as a digital revolutionary.

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Do you have what it takes?

If you’re…

  • Looking to make the jump into digital from a general marketing position
  • Currently working in a professional / management role but not in marketing, yet
  • A graduate looking for a fast track into this competitive and fast changing industry

… Squared Online could be for you.

To Qualify for Squared:
Squared is an advanced level certificate. To meet the entrance criteria you’ll need:

  • A first or second class university degree OR
  • 3 + Years work experience, ideally in marketing OR
  • A level 4 marketing qualification such as the CIM Professional Certificate in Marketing

You will also need an up to date LinkedIn profile.

You will also need to:

  • Speak and write English fluently
  • Have broadband internet access
  • Have basic PC skills
  • Be fully committed to Squared – we need contributors not lurkers!

Think you’re up to the challenge of Squared?

Start Dates

The next Squared Online cohort begins on the 27th November 2014. The course is filling up fast so we recommend that you contact us to secure a place and avoid disappointment.

Take the Next Step

Register your interest now and

“Our people are now motivated, inspired, brighter, more focussed on digital – Squared is brilliant.”

Ben Wood, Managing Director, iProspect ben-wood