Marketing managers & execs
Seeking increased confidence and a more rounded understanding of digital.
The Squared Online Certificate in Digital Marketing is a course with a difference. The award-winning marketing programme has been crowdsourced by leading employers to meet the need for high calibre digital talent and leadership.
Seeking increased confidence and a more rounded understanding of digital.
Seeking an exciting career in a creative and analytical industry.
Looking for a fast track into a competitive and fast changing industry.
Aiming to upgrade digital talent and stay ahead of the curve.
Successful applicants have enquiring minds and are not afraid to challenge the status quo.
We learn through experience, through making mistakes, and trying out ideas – not by being told. With the Squared Online digital marketing course you’ll be working with others on real projects to give you experiences you’ll be able to draw on throughout your career.
Collaboration is the foundation of Squared Online. This is what makes the programme different and creates powerful agents of change within the digital marketing industry.
You’ll be completing projects in groups created by the Squared Online team for three of the programme modules, which are designed to promote peer-to-peer learning, problem-solving and collaboration, along with developing your digital knowledge.
Each project will have a different focus, from understanding how to grow a business to serving clients at an agency.
You’ll get experience in group dynamics, organisational change, technology platforms and strategy. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.
Live online classes
You’ll generally have one hour long live class per week, with occasional interactive workshops of up to 90 minutes. These sessions are delivered by the Squared Online tutors whom are all industry experts and leaders in their field.
This is the central hub of Squared Online. The Virtual Campus allows for a blend of individual work, team collaboration, discussions, live classes and streamed content, alongside forums moderated by the support team.
Our friendly, knowledgeable Squared support team will be your first port of call for any questions and queries, whether it’s about the classes, projects, group work or anything more personal you may want to discuss. They will be your guides through each module, drawing on our tutors and subject matter experts throughout to provide the information you need.
The programme includes highly popular guest speakers at various points throughout the course, in addition to the normal weekly classes. These industry experts will share their knowledge through live and pre-recorded sessions, giving an additional perspective and sharing interesting stories.
There are no exams in Squared Online and no final mark. Instead, you’ll be continually assessed via project work, self-reflection, team feedback and completion of online activities and live classes
Each module comprises a series of online learning activities and student-led discussions which are designed to develop your knowledge and prepare you for the live classes. After the class you will have another activity which usually relates directly to your project work, often in collaboration with your group.
Accredited CPD provider
If you’re a member of a professional body, you can use the time you spend studying as part of your continued professional development!
Squared Online features ﬁve sequential modules taught online over 5 months. Each week you’ll have one evening live class and will need to dedicate 6-8 hours to the programme.
Welcome to Squared Online
Squared Online is designed to help you develop the necessary skills to become an agent of change in today’s digital-first world. You’ll learn through hands-on experience working in close collaboration with your fellow ‘Squares’, and receive comprehensive instruction from industry experts working at the forefront of digital strategy and leadership development. By the end of our course, you’ll know how to innovate and stay ahead of the competition, using the strategies we’ll outline for achieving success in the new digital economy.
Read more detail about what you will learn in the module tabs.
In this module, you’ll explore the concept of digital disruption and how this revolution is changing the way that brands and consumers interact, and our approach to marketing. You’ll learn how the traditional models used to explain consumer behaviour have evolved in light of these changes, and look at some of the best examples of how brands have embraced technology to create consistent and authentic experiences for their consumers. Towards the end of the module you’ll explore different business model frameworks and ways of working in a digital age.
In this module, you’ll look at the digital trends that have redefined consumer behaviour, specifically the rise of social and mobile. You’ll explore how these platforms are being used by marketers across the globe and then deep dive into each to explore how to unlock their full potential.
Digital channels and strategy
In this module, you’ll learn how brands today are creating multi-channel digital strategies to adapt to changes in consumer behaviour. You’ll start by exploring the importance of content marketing, with a specific focus on video. In addition, you’ll explore how organic and paid search can help you position your brand to reach and appeal to consumers in a multi-screen world. You’ll then look at how display and video marketing can help you ensure that you reach the right consumers, with the right message, at the right time.
Data, insights and analytics
In this module, you’ll explore the importance of data as a digital marketer and how it can help you optimise your campaigns by generating actionable insights. You’ll look at some of the popular data analysis frameworks marketers use to structure their business objectives andset flexible operational processes. Based on your previous experience, you’ll then explore the Google Analytics platform, as we outline how it can enable you to track the performance of your marketing campaigns and identify any potential problems in your customer journey. You’ll finish with an overview of engagement, conversion and attribution, crucial technologies that continue to evolve the way we can use data for incredible customisation, before exploring the ethics around data privacy and pitfalls to avoid.
Staying ahead of the curve
In this module, you’ll look at the concept of programmable advertising and how it extends beyond just buying advertising space on websites. In addition, you’ll indulge in a spot of future gazing, as you take a look at the hottest technology trends taking the digital world by storm. You’ll examine the various implications that these trends will have for consumer behaviour, and outline strategies to help you take advantage of these recent developments and capitalise on what customers will want in the future with some savvy predictions. You’ll then take a look at culture and organisational change - a hurdle in implementing the digital strategies you’ll formulate.
During Squared Online marketing industry experts run live and recorded sessions to share knowledge, inspire, and give you a new perspective on online marketing strategy.
Founder and Worldwide Creative Director, BBH
Director, Google Digital Academy
Co-Founder at Transmute and BIMA Board
Marketing & business consultant
Head of Interactive Experience, The Ordnance Survey