Europe | Asia

The digital marketing course developed with Google

The Squared Online Certificate in Digital Marketing is a course with a difference. The award-winning marketing programme has been crowdsourced by leading employers to meet the need for high calibre digital talent and leadership.

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Who's it for?

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Marketing managers & execs

Seeking increased confidence and a more rounded understanding of digital.

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Career changers

Seeking an exciting career in a creative and analytical industry.

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Graduates

Looking for a fast track into a competitive and fast changing industry.

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Directors & Heads of Talent

Aiming to upgrade digital talent and stay ahead of the curve.

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Mindset

Successful applicants have enquiring minds and are not afraid to challenge the status quo.

We Are Squared Rated 4.5 / 5 based on 27 reviews.

The learning experience

We learn through experience, through making mistakes, and trying out ideas – not by being told. With the Squared Online digital marketing course you’ll be working with others on real projects to give you experiences you’ll be able to draw on throughout your career.

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Group work

Collaboration is the foundation of Squared Online. This is what makes the programme different and creates powerful agents of change within the digital marketing industry.

You’ll be completing projects in groups created by the Squared Online team for three of the programme modules, which are designed to promote peer-to-peer learning, problem-solving and collaboration, along with developing your digital knowledge.

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Hands-on projects

Each project will have a different focus, from understanding how to grow a business to serving clients at an agency.

You’ll get experience in group dynamics, organisational change, technology platforms and strategy. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.

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Live online classes

You’ll generally have one hour long live class per week, with occasional interactive workshops of up to 90 minutes. These sessions are delivered by the Squared Online tutors whom are all industry experts and leaders in their field.

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Virtual campus

This is the central hub of Squared Online. The Virtual Campus allows for a blend of individual work, team collaboration, discussions, live classes and streamed content, alongside forums moderated by the support team.

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Support team

Our friendly, knowledgeable Squared support team will be your first port of call for any questions and queries, whether it’s about the classes, projects, group work or anything more personal you may want to discuss. They will be your guides through each module, drawing on our tutors and subject matter experts throughout to provide the information you need.

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Expert speakers

The programme includes highly popular guest speakers at various points throughout the course, in addition to the normal weekly classes. These industry experts will share their knowledge through live and pre-recorded sessions, giving an additional perspective and sharing interesting stories.

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Continuous assessment

There are no exams in Squared Online and no final mark. Instead, you’ll be continually assessed via project work, self-reflection, team feedback and completion of online activities and live classes

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Online activities

Each module comprises a series of online learning activities and student-led discussions which are designed to develop your knowledge and prepare you for the live classes. After the class you will have another activity which usually relates directly to your project work, often in collaboration with your group.

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Accredited CPD provider

If you’re a member of a professional body, you can use the time you spend studying as part of your continued professional development!

Syllabus & modules

Squared Online features five sequential modules taught online over 5 months. Each week you’ll have one evening live class and will need to dedicate 6-8 hours to the programme.

Welcome to Squared Online

Squared Online is designed to help you develop the necessary skills to become an agent of change in today’s digital-first world and boost your career. You’ll learn through hands-on experience on real-life projects collaborating with your fellow ‘Squares’, and learn directly from industry experts who work at the forefront of digital strategy and leadership development.

Read more detail about what you will learn in the module tabs.

Embracing change

In Module 1, you’ll explore digital disruption and what it means for a marketing function, while developing your leadership skills by learning the tools for keeping up and leading the way in the digital age and adapting in a quickly evolving digital landscape.

Customer-centricity

In this module you’ll map the customer journey and explore how it informs brand values, content and social strategies, and you’ll be developing your leadership skills by creating a seamless customer experience in organisations that often work in silos.

Customer-centric technology

In this module your team will use multiple channels and technology to reach customers at the right time across their journeys, while developing your leadership skills by learning to integrate digital specialist knowledge and business objectives to optimise the customer journey.

Data, Analytics & Single Customer View

Module 4 is where you’ll use analytics and data to evaluate marketing efforts and generate insights, adopting a single customer view mindset throughout and developing your leadership skills by tackling data fragmentation – how to enable integrated data systems with a single customer view in mind.

Creating change

In the final module, your team will evaluate how technology developments will further transform marketing practice and bring together skills and knowledge and you’ll develop your leadership skills by learning to harness new technology developments that drive marketing change.

Taught by industry experts

During Squared Online marketing industry experts run live and recorded sessions to share knowledge, inspire, and give you a new perspective on online marketing strategy.

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Sir John Hegarty

Founder and Worldwide Creative Director, BBH

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Shuvo Saha

Director, Google Digital Academy

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Tiffany St James

Co-Founder at Transmute and BIMA Board

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Gina Wessels

Marketing & business consultant

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Ben Scott-Robinson

Head of Interactive Experience, The Ordnance Survey

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Chris Perks

Digital Consultant