Mobile technology – You’ll learn how to utilise mobile technology to engage with your customers across their journey, including the importance of local targeting and voice search.
Search Engine Optimisation – Search is all about getting your brand to appear in search engines. In Module 4 of the course, you’ll learn the best practice for search from industry experts.
Display and video – Image plays a big role in digital. How your customers see you and where they see you is hugely important. With Squared Online you’ll learn how to optimise your visuals to attract and even create audiences.
Programmatic technology – There are so many channels you can utilise with digital marketing. You'll learn how to combine and integrate these channels, ultimately creating a seamless customer experience across all platforms.
Data and analytics – Data is key to any successful marketing campaign. You'll learn the fundamentals of data and analytics. By analysing your data, you’ll learn how to optimise content and your digital effort to reach wider audiences and maximise profit.
Content – When you understand your customer needs and the moments that matter to them, you can engage them with an effective content strategy. With Squared Online you’ll be able to create a cohesive content plan to reach your audience with the right messages at specific moments in their journey
Customer Journeys – Your customers play a critical role and their needs will guide your overall marketing transformation. In Module 2, you’ll examine the non-linear customer journey in the digital age and the frameworks to map customer experience with your brand.