Learn SEO with the course developed with Google
What is SEO marketing?
Search Engine Optimisation (SEO) marketing refers to digital marketing processes that are geared towards getting your website to rank higher on search engines. Crucially, it’s not something you pay for. Instead, how well you rank depends on the quality of your content and site structure, as well as how many other sites link to yours.
Why choose a digital marketing course for SEO?
SEO is the lifeblood of digital marketing, impacting everything from content marketing to social media, web-design to customer journeys. Learn about SEO via our digital marketing course to make sure that you’ve got it all covered. You’ll get to understand exactly how each area will be impacted, making your efforts seamless and consistent.
Direct traffic is great, but it’s not an option you can rely on. If people can’t find your website, then you’re not going to get any new customers. Completing an SEO marketing course and wider digital practice is a great way to future-proof your career prospects. Each year internet sales rise, and we rely more and more on electronic devices. A big skills gap in SEO marketing means that there’s plenty of opportunity for those looking for work.
As most SEO work is based online, there’s real scope in this industry to work remotely. Many SEO experts work freelance, choosing their clients and working from home. Many also choose to travel while working as a digital nomad. Studying SEO is a great step towards being your own boss - choosing when, where, and how often you work.
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More about SEO
SEO marketing, as the name suggests, is focused entirely on search engines. When using a search engine, a user puts a word or phrase into the search bar to give a list of relevant results. These phrases are called keywords. The search engine crawls the internet for pages relating to those keywords and then presents the best-suited results.
Underneath the SEO umbrella are lots of different areas which all come together to help your website rank higher on search engines. This includes analytics, content, copywriting, keyword research and plenty more. And while most careers in SEO will be focused more towards one of these areas, it’s still important to understand each process.
Reporting & Analytics:
This part of SEO marketing is all about the collation and analysis of website performance. Understanding how users arrive at the page, how long they spend on it and where they go to afterwards can help you optimise for greater results. You’ll need to define your goals first and then use the available data to work out where to improve. Eg, if the data shows a trend of users landing on your home-page and then leaving, you know you’ll need to improve the page to get them to move further into the site.
Content & Copywriting:
It’s often said that content is the king of the digital world. Content is what your captures the interest of your users and helps you to stand out from competitors. It helps a search engine know exactly what your page is about and how good a resource your website is for the query in question.
Optimising blog posts and on-page content for relevant keywords is the best way of driving traffic to your site. Whether your goals are increasing sales or engaging your audience, you’ll need people to visit your website first. This is where SEO comes in.
Here we look at the terms and queries that potential customers are searching for on search engines. The phrase they input into the search bar is known as a keyword. And since Google processes over 40,000 searches per second, you need to make your content match these keywords to drive traffic to your website.
Tools like Google’s keyword planner or SEMRush will help you to discover which keywords are the ones your content should target. The key thing to look for is search volume. This identifies how many searches there are per keyword over a set period of time. For example, if a keyword is only searched for 10 times per month, you’d be best suited to finding a different keyword to target.
It’s not always about targeting the highest volume. If a competitor has already optimised the high volume words in your category, you might want to find some alternative keywords to take ownership of. There you’ll be able to make more impact and rank higher than the competition.
Indexation refers to how search engines find and organise information from your website and how they display that data to the person who is searching. An indexing system identifies data and media from your page to inform where it ranks on a search engine results page.
This is a big term in SEO as it is often the cause of major problems when it comes to your online visibility. It refers to two separate pages or pieces of content competing for the same keyword. To avoid cannibalization, you’ll need to have a point of differentiation between the list of keywords you use and where you use them.