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Module 5

Creating change

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What you'll learn

In Module 5, you’ll look ahead to the technology developments that continually transform the marketing landscape. You’ll also examine the key aspects of organisational culture that could either help or hinder marketing transformation. And at this point, you’ve mastered the ins and outs of the digital landscape and the opportunities and challenges that come with that. You’ll reflect on what you’ve learned, evaluate how you’ve achieved your goals, and develop an action plan to put everything you’ve learned into action.

Digital marketing topics covered in Module 5:

  • Latest technology developments
  • Organisational culture
  • Connecting the dots

By the end of this module you'll be able to:

  • Evaluate the impact of the latest technology developments on your marketing strategies in order to drive future business decisions
  • Examine how an organisation’s culture can help or hinder the adoption of digital first and customer-centric marketing strategies
  • Recommend ways to enhance digital-first and customer-centric behaviours and marketing strategies that will enable your organisation to thrive in the future

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Leadership challenge - becoming an agent for change

With the digital landscape evolving rapidly, leaders need to embrace change. In this module, you’ll bring together all the skills and attributes to develop your ability to drive change in a constantly changing environment. At the end of the course, you’ll bring together your digital marketing and leadership knowledge to develop an action plan that will help you to become a ‘change agent’ in your own organisation.

Assessment: Group Project

You’ll create a ‘marketing transformation road map’ outlining a detailed strategic plan for transforming a company’s marketing strategies. This will take into account the technology developments on the horizon. Your road map will bring together everything you’ve learned so far about digital marketing and leadership behaviours needed to drive digital-first business