Squared Online features ﬁve sequential modules taught online over 5 months. Each week you’ll have one evening live class and will need to dedicate 6-8 hours to the programme.
Welcome to Squared Online
Squared Online is designed to help you develop the necessary skills to become an agent of change in today’s digital-first world and boost your career. You’ll learn through hands-on experience on real-life projects collaborating with your fellow ‘Squares’, and learn directly from industry experts who work at the forefront of digital strategy and leadership development.
Read more detail about what you will learn in the module tabs.
In this module your team will use multiple channels and technology to reach customers at the right time across their journeys, while developing your leadership skills by learning to integrate digital specialist knowledge and business objectives to optimise the customer journey.
Data, Analytics & Single Customer View
Module 4 is where you’ll use analytics and data to evaluate marketing efforts and generate insights, adopting a single customer view mindset throughout and developing your leadership skills by tackling data fragmentation – how to enable integrated data systems with a single customer view in mind.