Europe | Asia

Syllabus & modules

Squared Online features five sequential modules taught online over 5 months. Each week you’ll have one evening live class and will need to dedicate 6-8 hours to the programme.

Welcome to Squared Online

Squared Online is designed to help you develop the necessary skills to become an agent of change in today’s digital-first world and boost your career. You’ll learn through hands-on experience on real-life projects collaborating with your fellow ‘Squares’, and learn directly from industry experts who work at the forefront of digital strategy and leadership development.

Read more detail about what you will learn in the module tabs.

Embracing change

In Module 1, you’ll explore digital disruption and what it means for a marketing function, while developing your leadership skills by learning the tools for keeping up and leading the way in the digital age and adapting in a quickly evolving digital landscape.

Customer-centricity

In this module you’ll map the customer journey and explore how it informs brand values, content and social strategies, and you’ll be developing your leadership skills by creating a seamless customer experience in organisations that often work in silos.

Customer-centric technology

In this module your team will use multiple channels and technology to reach customers at the right time across their journeys, while developing your leadership skills by learning to integrate digital specialist knowledge and business objectives to optimise the customer journey.

Data, Analytics & Single Customer View

Module 4 is where you’ll use analytics and data to evaluate marketing efforts and generate insights, adopting a single customer view mindset throughout and developing your leadership skills by tackling data fragmentation – how to enable integrated data systems with a single customer view in mind.

Creating change

In the final module, your team will evaluate how technology developments will further transform marketing practice and bring together skills and knowledge and you’ll develop your leadership skills by learning to harness new technology developments that drive marketing change.