What you'll study
In this module, you'll learn how brands today are creating multi-channel digital marketing strategies to adapt to changes in consumer behaviour. You’ll start by examining the role of content in appealing to new consumers and driving engagement across various channels. You’ll also explore how search can help you position your brand to reach and appeal to consumers in a multi-screen world. You’ll then explore different display formats and advancements in display marketing. Finally, you’ll learn how programmatic marketing can help you ensure that you reach the right consumers, with the right message, at the right time.
For this module’s leadership stream, you’ll focus on how businesses are building and sustaining employee engagement, as you compare the various strategies that today’s digital leaders are using to improve motivation and job satisfaction.
By the end of Module 4, you’ll be able to:
You’ll complete an individual online assessment. The assessment will consist of a series of multiple choice questions.
What our students think
Expert speakers were brilliant & content was all very relevant. - Emily Taylor
I found all the lessons on content marketing, search ad programmatic really useful - it was great to update my knowledge and experience in these areas which are at the forefront of the marketing industry at this point in time. - Joanna Edwards