What is digital transformation?
Digital transformation is about improving a business’s skills, strategies and models in line with digital technology. It describes the evolution of an enterprise from planning and investing in new technologies, training staff and implementing new processes. Driven by the goals of the business, digital transformation involves the whole company, working together to maximise profits by working with new digital applications.
Why is it important?
In the fast-moving business and digital landscape, it’s crucial to ensure your company finds new ways to reach its goals. A big part of this is digital transformation – allowing you to reduce costs, reach more markets, and improve the customer experience by improving the way that your business harnesses digital.
Developing leadership skills with Squared Online
Squared Online is a unique course with a major focus on leadership within the workplace. It empowers your employees to stay ahead in the digital landscape and work successfully together across functions and regions. By studying this course, your employees will not only learn key skills for digital marketing, but how to lead on driving change. Using digital marketing and digital-first behaviours, they'll leave the course fully capable of creating a high-level strategic plan for transforming marketing practices. For bright grads, execs and managers, Squared Online will help your team expand away from channel specialities and take on more responsibility in their roles.
Digital transformation and your business
Digital transformation empowers employees with a range of digital skills to harness the power of today’s digital technology - it relies on changing your approach to: processes, activities, models, competencies, strategies.
Digital transformation impacts organisations across the board. Even governments and public sector agencies are tapping into the power of emerging digital technologies. The digital revolution has meant that keeping your strategy up-to-date and in line with the latest technology has never been more important. This technological change impacts employees by:
- Making it necessary to learn new skills
- Making people-skills more important
- Inspiring innovation in all sectors
- Allowing our roles to become more flexible and agile
- Making it necessary to streamline processes and analyse data
Digital transformation in your business will mean making changes in the following areas:
Activities: Marketing, human resources, customer service and administrative tasks.
Processes: The need to streamline, measure and optimise everything you do.
Models: Considering how your business functions, your value proposition and the way you make money.
Ecosystems: Looking at how well your partner and stakeholder networks, as well as your context, serves you.
Asset management: Tangible and intangible. Things like information and customer experience are now just as important as real assets.
Business goals: Modern business goals are customer-centric, agile and hyper-aware.
Digital technologies are altering the way we look at the world. In many cases, the rate of digital innovation is happening faster than the changes taking place in business. That means there’s never been a better time to get ahead.
A key area to see the impact of digital transformation is in customer experience. Consumers have grown to expect certain things from their online experiences. To succeed, businesses have no choice but to innovate and keep up with digital, or they risk being out of touch with customers.
Create a digital transformation business strategy and you’ll be able to leverage the possibilities and opportunities offered by the digital world. Squared Online gives your employees the knowledge and skills they need to help build your new digital transformation business strategy. Meaning that your business will benefit from a variety of new technology, both now and in the future.
Investing in your employees’ digital marketing skills is important. There are two reasons for this: First - undergoing digital transformation can be pretty complex. To get results, both now and in the long term, you need to upskill and train your digital marketing team.
Second - your employees need training in order for you to nurture your team’s talent and retain the best staff. And if you don’t train them, they are likely to find another company who will.
Your marketing team are likely to have a range of different skills and competencies in digital marketing. To find out if you could benefit from digital transformation for your business with Squared Online, you’ll need to take a look at your team. Aim to focus on targeting the most important digital marketing skills - a whole range of assessment tools are available online. If you're not sure where to start, we're here to help!
Wherever your company needs to improve, Squared Online can help. When your staff are trained in the most important aspects of digital marketing, they can begin to specialise in the areas your business needs the most. Trained digital media employees will be ready to act on their knowledge in digital media, ready to engage customers and meet them where they are online.
Squared Online can help you to kickstart the digital transformation of your team by focusing on individual skills in key digital marketing areas.
Training your employees in digital marketing is a sure-fire way to help them keep up with customer expectations in the digital landscape, both now and far into the future.
That means that your company can reach digital maturity and grow through all the new technologies that are available.
Some of the areas covered within digital transformation include:
- Content strategies
- Social media campaigns
- Data analysis
- Cross-channel campaign orchestration
- Mobile marketing
- Customer engagement
Enrol your workforce on Squared Online for a skilled and confident team ready to take on digital transformation. Don’t forget, customer expectations are high and it’s important to stay ahead. Squared Online marketers are forward-thinking and innovative, ready to make use of all of the digital tools available to drive home your business objectives.
With a certified digital marketing qualification, your team can be digitally transformed. Your employees and their digital marketing skills that are going to fuel your company’s digital transformation. Look after your talent now and benefit your company far in the future.
To enquire about Squared Online, email us at firstname.lastname@example.org