Google Partnership

Squared Online – how we’re working with Google to shake up the online education industry

Those who are familiar with Squared Online know that we passionately promote innovation and disruption in the digital world. Our ‘Squares’ are the next digital agents of change, and our programme has a strong focus on the changing digital landscape and how marketers can take advantage of that in their respective businesses.

It makes sense, then, that the course itself is disrupting the education sector. Squared Online, the digital marketing and leadership course developed with Google and powered by AVADO, is shaking up the online education industry for future generations.

Shuvo Saha, Director of the Google Digital Academy, explains that “Squared Online bridges the gap between the classic classroom and online learning styles”. This means that Squares get the best of both worlds: the personal touch and interaction of a classic classroom, alongside the scale of e-learning.

Although the course is taught online, Squared Online includes a student campus, an emphasis on group work which requires groups to meet face-to-face through Google Hangouts, Whatsapp group discussions, and a weekly video live class where students can tune in and interact with other students.

And this method of teaching – a method which focuses so much on collaboration and “thinking outside the box” – also means that the best marketing talent is created. Saha confirmed that the course creates and identifies the marketing leaders of the future by targeting people who don’t want to be spoon-fed with information. “We’re looking for those who have curiosity, a collaborative approach, and who need and want to do the course.”

With such a disruptive and innovative tool as Squared Online, who knows what great things Squares, and Squared Online itself, will do in the future?

Read more about our work with Google on the Marketing Week website.


Find out more about Squared Online: you can give us a ring on +44 (0) 20 7173 5938, or download the brochure to read about the course and the Squared experience.

Need some help getting started with your digital transformation? Squared Online is the flagship education programme from Google and the only digital marketing course that also develops personal leadership skills so your team can drive digital change, break down silos and work brilliantly in teams. Find out more

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