Learn brand strategy with the course developed with Google
What is brand strategy?
Brand strategy refers to all the decisions and processes you put in place to grow and evolve your business identity. Involving everything from brand naming, to tone of voice, to deciding on which new sales channels to introduce.
Brand strategy is a marketing process in it’s own right, but there is a lot of crossover with digital strategy. On our online digital marketing course, you’ll explore how to align your brand values with your online presence. Seeing exactly how brand identity impacts the tone of voice you use on blog posts, the imagery you select and even which platforms you use to share your content.
Why join a digital marketing course for brand strategy?
Customers are the most important aspect of any business. Everything else comes second. Module 2 of our online branding course gives you skills for attracting and creating customers. Taking a wide look through the digital lens, Squared Online addresses how branding impacts the entire marketing funnel.
Brand strategy influences almost every business decision you make, from non-digital considerations like whether your staff wear uniforms, to digital decisions such as how you engage with customers online.
For those interested in leadership and planning, it’s crucial to understand not just how a business operates but why. Our digital marketing course for brand marketing teaches these skills, helping you to set goals and reach them.
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More about brand strategy
Business development strategies don’t need to be complicated. In essence, you’re learning how to position your marketing and branding towards success, then putting that into words.
Brand strategy starts with knowing your brand’s purpose, audience and position in the marketplace. Whether you’re a start-up deciding where you’ll fit in and how to attract customers, or an established brand looking to stay relevant, brand strategy is never a one-off process. You’ll need to adapt and refine your digital branding strategy as you grow.
Also known as brand marketing, businesses of all sizes need to bring the help of brand strategy on board. It’s what highlights your unique selling points and separates your business from competitors. Used consistently, especially in the digital space, it’s a key ingredient for building customer relationships.
Let’s consider an example. If your blog posts are known and loved for their punchy and fact-heavy content, your readers come back wanting more of the same. If they return to your blog to find a 2000-word opinion piece, they might feel disappointed and confused. As a result, the strength of your brand drops. It doesn’t mean that you need to cut back your content, but what it does indicate is the need for top-level digital branding guidelines to lay out the dos and don’ts of digital content.
Brand identity isn’t only for your customers. It works to unify your business, breaking down silos to get everyone on the same page. When employees work with the same goals in mind, you have access to a wider range of data and have a better view of the success of your campaigns. For digital marketers, that means creating more personalised, more effective and customer-centric content.
Lastly, having a regular and defined approach to content creation is important because search engines like it too. Authority and trust are more important than ever when it comes to succeeding online. Learn to master this, and you’ll be on track to become an online industry expert.
Start with the beliefs and values behind your business. This helps to define your brand identity which influences the customers you attract and why they choose your product or service over any others.
A fine-tuned brand strategy does not happen by accident. Successful brands make friends with their customers through a process of careful decision making. These types of decisions inform the audience you target, the marketing you employ, the social media channels in which you advertise and how you engage with customers. Creating a compelling brand identity inspires customers to choose your products and services not just once, but again and again.
Brand strategy guides all the decisions you make for your business. It accounts for the purpose of your business, the audience you target and your position in the marketplace. And remember, it’s not a one-off consideration, your brand strategy should be refined and updated as your business evolves.
Check out our online digital marketing course developed with Google to find out how you can improve your business’s brand strategy efforts and wider digital presence.