Learn SEO with the course developed with Google

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What is SEO marketing?

Search Engine Optimisation (SEO) marketing refers to digital marketing processes that are geared towards getting your website to rank higher on search engines. Crucially, it’s not something you pay for. Instead, how well you rank depends on the quality of your content and site structure, as well as how many other sites link to yours.

Why choose a digital marketing course for SEO?

SEO is the lifeblood of digital marketing, impacting everything from content marketing to social media, web-design to customer journeys. Learn about SEO via our digital marketing course to make sure that you’ve got it all covered. You’ll get to understand exactly how each area will be impacted, making your efforts seamless and consistent.

Direct traffic is great, but it’s not an option you can rely on. If people can’t find your website, then you’re not going to get any new customers. Completing a digital marketing course for SEO and wider digital practice is a great way to future-proof your career prospects. Each year internet sales rise, and we rely more and more on electronic devices. A big skills gap in SEO marketing means that there’s plenty of opportunity for those looking for work and for those looking to add value to their business.

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More about SEO

How does SEO marketing work?

SEO marketing, as the name suggests, is focused entirely on search engines. When using a search engine, a user puts a word or phrase into the search bar to give a list of relevant results. These phrases are called keywords. The search engine crawls the internet for pages relating to those keywords and then presents the best-suited results.