“Squared Online became addictive – I really wanted to do it”

Nicholas Smith | Squared Online Graduate | Hong Kong 2018

Squared Online grad, Nicholas Smith, is the General Manager of 5-star hotel brand Kerry Hotels, by Shangri-La. The impact that studying Squared Online had on the way he works is truly inspirational, so we wanted to share it with you!

“I really threw myself in. I remember celebrating the opening of our new Kerry Hotel in Hong Kong mid-way through Module 4 of my Squared Online journey. I even managed to attend the live class that night…

A few weeks later, I bought airline connectivity en route to a sales trip and ended up finishing the course flying across the pacific. It became addictive – I really wanted to do it.” – Nicholas Smith, General Manager, Kerry Hotels by Shangri-La.

What made you decide to study Squared Online?

There were a number of topics the team were discussing which I didn’t fully understand – I was concerned I’d get left behind and I wanted to be more effective.   

I understood some of the basic terminology, but strongly felt that I needed to do something to improve how I approached strategic planning. It was then that I took a leap of faith in Squared Online as it had been recommended to me by a colleague. 

What did you find most useful about Squared Online?

I benefited greatly from the collaborative aspects of Squared Online – working with a team of people who aren’t in front of you.  

Coordinating times to work with a group based across different time zones also really opened my eyes to how life can really be changed. It was a great learning curve for me and really linked to the way we were doing business at the time I was studying.  

How has studying Squared Online impacted the way you work?

Squared Online enabled me to take a step back and identify areas of our marketing strategy where we could improve and how we could cast a wider net to promote the presence of Kerry Hotels in Hong Kong. We ended up building a really strong strategy as a brand and are very present in Hong Kong digital media. 

The intention was already there but learning on the course how we could re-target using budget in a much more cost-effective way, was priceless. We spent less money than we ever would have by drawing from what I learned on the course. 

A lot of this came down to the way I changed how we were working with agencies. The way I did business became much easier as I understood what they were talking about. I used to just take agency recommendations, but our meetings are now much more meaningful. It’s like I learned a new language. 

How did you find the experience of online learning?

I really threw myself in. I remember celebrating the opening of our new Kerry Hotel in Hong Kong mid-way through Module 4 of my Squared Online journey. I even managed to attend the live class that night.  

A few weeks later, I bought airline connectivity enroute to a sales trip and ended up finishing the course flying across the pacific. It became addictive – I really wanted to do it. 

Any anecdotes you’d like to share with anyone looking to study Squared Online?

Sometimes you lose the thirst for learning – you’re just asked to make decisions. You don’t always put time aside to sharpen up. What came out of this for me was the realisation that I should have started Squared Online before. 

Now I’ve got more of an appetite to study something else. I’ve got a Harvard account, but this was a very different type of learning. There are some seriously cool people on there! 

Want to hear more about how Squared Online could impact your career?

For individuals, you can contact us at the following:

info@wearesquared.com | +65 6876 7908

For companies, you can contact our Corporate Partnership Team at the following:

sonia.yao@avadolearning.com | +852 9383 5016 (APAC)

philippe.disini@avadolearning.com | +65 6876 7919 (APAC)

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