Here’s why upskilling matters.
Technology is advancing at such a rate that it’s causing disruptive change on an unprecedented scale, causing up to 79% of CEOs to worry about the existing skills of their workforce1 and their ability to meet dynamic workplace needs.
Faced with multiple evolving and disruptive forces, people and companies need to reinvent and innovate, or else risk being replaced2 altogether. In fact, 62% of executives believe they will need to retrain or replace more than a quarter of their workforce3 between now and 2023.
To compound matters further, the International Monetary Fund (IMF) has cut growth predictions4 across APAC economies in 2020 due to headwinds from trade disputes, policy uncertainty and growth deceleration in the economies of major trading partners.
World GDP grew5 by just 2.9% last year— uncomfortably close to the widely accepted global recession threshold of 2.5%. For context, growth values falling below 3.5% means that the global economy is within the danger zone and underscores the lack of a comfortable cushion in the event of a shock…
Staying ahead of the talent crunch.
These developments have profound implications on career paths and personal development.
Jobs are at stake. And it’s important for everyone to improve upon their existing skillsets and engage in cross-skilling to ensure that they do not become victims of obsolescence6.
But it’s not all doom and gloom. Digital marketing roles are among the most stable in the APAC region, with the demand for these roles having increased 3-fold in the last 5 years. And that is why, if you’re considering a mid-career switch, there’s no better time to take up Squared Online the digital marketing leadership course that’s been developed with Google and is powered by AVADO.
With more than 8,500 graduates from some of the top advertising agencies and companies in the world, our internal survey of graduates has shown that 96% of them have become more confident in discussing digital marketing strategies after taking up the course.
This means that even seasoned marketers have benefitted from our course.
Discover the Squared Online difference.
Our learning methodology will ensure that our graduates learn how to evaluate the changing digital landscape and develop customer-centric action plans that will enable them to reach targeted segments at the right moments— so as to future proof their respective organisations.
Additionally, they will learn four key digital leadership attributes that encompass the mindset and behaviours needed to drive change.
This is done by having them identify the challenges faced by leaders looking to drive transformation and getting them to solve these challenges, empowering them with the leadership skills needed for this process, regardless of position or level.
If you would like to find out how Squared Online can help you remain competitive in this age of continuous disruptive change, drop us an email at Marketing.APAC@avadolearning.com to speak with our enrolment team today.
1 PwC 2019 Report: Talent Trends Survey
2 Marketing Interactive 2020 article: Inertia a barrier to innovation
3 McKinsey Global Institute 2018 Report: Retraining and reskilling workers in the age of automation
4 IMF 2019 Report: Asia and Pacific Regional Economic Outlook
5 South China Morning Post 2020 article: The world economy is on the precipice
6 HR Technologist 2019 article: Why Upskilling and Reskilling Are the Future of Workplace L&D
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