Taught online over 5 months by industry experts, you’ll develop the skills and mindset needed to be a leader in digital marketing and apply smart innovative thinking to your workplace.
Become a digital marketing leader
Squared Online is the global qualification for leaders in digital marketing and innovation.
An online course that’s different
Who's this course for?
Let's break it down:
Module 1 - Embracing change
Learn how to evaluate the changing digital landscape and propose ideas that help marketing functions respond to digital disruption.
Module 2 - Customer-centricity
Propose how your organisation can engage with targeted segments using customer-centric approaches to stay relevant in business.
Module 3 - Digital channels and technologies
Learn how to integrate technology into your customer-centric marketing strategies and reach your targeted segments at exactly the right time.
Module 4 - Data, analytics and insights
Assess data with a single customer mindset to inform strategic decisions that grow your business in the right direction.
Module 5 - Creating change
Be confident recommending transformational strategies that enable your organisation to leverage the latest technology developments in its marketing practices.
Learning that works.
See how we do it.
Taught by industry experts from across the world
You’ll learn digital strategy direct from our expert speakers who run interactive online classes throughout the course to share knowledge, inspire and give you a new digital perspective.
Study digital and future proof your career
For more information on Squared Online request the course brochure by filling in the form at the top of this page or find out more about our next enrolment dates.
What is digital marketing
Digital marketing is centered around any marketing effort that uses an electronic device. Our customers love to keep in touch and stay connected, and with mobiles, tablets and desktops now widely used, there are multiple channels that you can use to reach your customers through digital marketing. And with global mobile use continuing to rise, having a better understanding of digital marketing is becoming more and more important.
Why is a digital marketing course useful?
Want to learn more about digital marketing, but not sure if studying an online digital marketing course is the right next step for yourself or your employees? There are a bunch of other exciting reasons for studying digital marketing online:
- More marketing budgets are being directed to digital marketing and online advertising for mobile.
- There’s a skills gap in digital marketing, meaning employment in the industry is easily attainable if you have the right skills.
- As digital marketing revolves around the web and electronics, many jobs feature remote work and the option to work from home or while travelling. This could be as part of an agency or as a freelancer, depending on your preference.
- Digital marketing careers are incredibly varied. You could work across a number of channels and clients, making a role in digital great for those who don’t like to do the same thing day-in-day-out.
The benefits of studying online
Studying online is a great way of learning digital marketing because it gives you the freedom to do other things while completing the course. Many of those completing a digital marketing course have had sign-off from their employers to complete the course within work hours, allowing them to learn new skills that they can immediately apply in their day-to-day work. It’s not uncommon for employers to fund your learning either, in fact we encourage it.
Another benefit of studying online is flexibility. As you have 24-hour access to your course content, you can choose to study at a time and place that suits you. However, when it comes to live classes it helps to make time for these so you cna engage with the expert speaker, and your fellow class mates, as well as ask questions. That said, at Squared Online we record all our live online digital marketing classes so you can watch it again in your own time.
How can Squared Online improve your career?
Squared Online is accredited by CPD, endorsed by the IAB and the IPA, and valued by the biggest brands and agencies. Developed with Google and powered by AVADO, the award-winning programme has produced 8500+ graduates. Of these, 9 in 10 say they have transformed the way they work, and 2 in 3 have taken on more responsibility in their career.
Having worked with businesses like Vodafone, Nestle, Barclays and HSBC, Squared Online has an impressive alumni network. Being a global course, when you join the Squared Network, you'll be connected to digital marketing professionals from different backgrounds all over the world.
What skills will you learn by completing digital marketing training?
There are many channels that make up the digital marketing ecosystem. They include content marketing, pay-per-click (PPC), search engine optimisation (SEO) and social media. Because there are so many topics to learn, some digital marketing courses will specialise in one area. Squared Online is different. The programme is made of of 5 modules, and gives you a strategic overview of the digital landscape. With Squared Online, not only will you boost your skills in digital marketing, you'll also develop as a leader. The 5 modules are:
1. Embracing change
2. Customer-centricity
3. Digital channels and technologies
4. Data, analytics and insights
5. Creating change
Digital Marketing Skills
Mobile technology – You’ll learn how to utilise mobile technology to engage with your customers across their journey, including the importance of local targeting and voice search.
Search Engine Optimisation – Using a course for search engine optimization will help you learn how to get your brand to appear in search engines. In Module 4 of the course, you’ll learn the best practice for search from industry experts.
Display and video – Image plays a big role in digital. How your customers see you and where they see you is hugely important. With Squared Online you’ll learn how to optimise your visuals to attract and even create audiences.
Programmatic technology – There are so many channels you can utilise with digital marketing. You'll learn how to combine and integrate these channels, ultimately creating a seamless customer experience across all platforms.
Data and analytics – Data is key to any successful marketing campaign. You'll learn the fundamentals of data and analytics. By analysing your data, you’ll learn how to optimise content and your digital effort to reach wider audiences and maximise profit.
Content – When you understand your customer needs and the moments that matter to them, you can engage them with an effective content strategy. With Squared Online you’ll be able to create a cohesive content plan to reach your audience with the right messages at specific moments in their journey.
Customer Journeys – Your customers play a critical role and their needs will guide your overall marketing transformation. In Module 2, you’ll examine the non-linear customer journey in the digital age and the frameworks to map customer experience with your brand.