This is an advanced programme of study which is suitable for people who have a bachelor’s degree or a minimum of three years of work experience in digital or marketing.

The content has been developed in consultation with the industry – via 172 hours of workshops between Google and over 30 agencies and 300 marketing professionals – to address specific digital needs and skills gaps. And it doesn’t stop there: we’re in continued conversation with top brands to understand their needs and help them anticipate change in this rapidly evolving industry.