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What is social media marketing?
Social media marketing is the use of social media platforms to promote a brand, product or service. It’s all captured under one title, but different forms of social media vary a lot. For example, marketing via Snapchat and Instagram will differ in audience and process to Facebook or Twitter.
Why study digital marketing courses for social media marketing?
Social media is now one of the most powerful tools available for brand engagement. It’s responsible for significant boosts in revenue and profits, making it a key player in your future growth and success. Unfortunately, it’s not as simple as setting up a Facebook account and posting the odd link or blog-post. There are lots of factors to think about. It could range from running paid advertisements on different platforms to reports on success and failures. Don’t go in blind - learn from the experts.
Social media marketing courses will give you the insight, tips and techniques for good social media strategies. But with Squared Online, you’ll also learn best practice for data analysis, content marketing and digital leadership too – meaning you’ll finish the course equipped with all the skills you need to succeed in digital.
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More about social media marketing
As with all marketing strategies, planning is your first priority. This involves analysing your current social media use and setting goals to determine where and how you plan to attract your target audiences.
After planning comes implementation. Action includes generating content, responding to customers, and putting together campaigns that result in user-generated content.
And finally, you’ll look at your performance, taking into account relevant metrics and then using these to determine future practice.
Of course, this is a top-level view and each stage has a lot more involved. Squared Online is great for those looking for social media marketing courses that dive further into digital and how social media fits into the overall digital landscape.
Your social media strategy should link directly to your content marketing process and brand strategy too. Focus on narrowing the gaps between each marketing category to align each with your brand values and ethos. With social media training, you’ll learn to create powerful social marketing strategies that address each of your target audiences, as well as the different beliefs and values of your business.
Social media marketing strategies are more than just a top-level view of how you plan to run your social channels. Here’s what you can expect to learn when choosing the Squared Online digital marketing leadership course for social media marketing.
Lastly, having a regular and defined approach to content creation is important because search engines like it too. Authority and trust are more important than ever when it comes to succeeding online. Learn to master this, and you’ll be on track to become an online industry expert.
Here you’ll analyse your current content and processes, as well as your competitors, then figure out where the best opportunities lie. Looking at the demographic and psychographics of your audience, you can work out which ages, genders and interests are most suitable for your products. Then, you’ll use this data to inform which social media channels to use. You’ll need to set clear goals so that you can measure your progress clearly. These goals will inform the metrics you analyse later on in the social media marketing strategy.
Now that planning is complete, you should have a good idea of the types of content that you need to create. By this stage, you should be confident knowing which social media channels are best suited to your business and target audiences. You’ll be creating content, publishing it and monitoring its performance. Ensuring a cross-channel narrative wherever possible and responding to engagement with your posts.
A key part of this is understanding when and how often to post content, taking advantage of key windows to make sure you’re responding to seasonal and viral trends. With Squared Online, you’ll learn about the best times to post and how to reach your audience exactly when they’re ready to engage.
Once you push your content out in the world, it’s time to analyse the results. At the start, social media marketing always involves a degree of trial-and-error – working out which performs well and then repeating the process. Of course, variety is crucial, which can also make social media marketing a bit of a balancing act. What’s most important is that you fine-tune your strategy based on data and creativity. This means looking for new ways to produce and share content, while also producing posts similar to those that have been successful.