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What is social media marketing?

Social media marketing is the use of social media platforms to promote a brand, product or service. It’s all captured under one title, but different forms of social media vary a lot. For example, marketing via Snapchat and Instagram will differ in audience and process to Facebook or Twitter.

Why study digital marketing courses for social media marketing?

Social media is now one of the most powerful tools available for brand engagement. It’s responsible for significant boosts in revenue and profits, making it a key player in your future growth and success. Unfortunately, it’s not as simple as setting up a Facebook account and posting the odd link or blog-post. There are lots of factors to think about. It could range from running paid advertisements on different platforms to reports on success and failures. Don’t go in blind - learn from the experts.

Social media marketing courses will give you the insight, tips and techniques for good social media strategies. But with Squared Online, you’ll also learn best practice for data analysis, content marketing and digital leadership too – meaning you’ll finish the course equipped with all the skills you need to succeed in digital.

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More about social media marketing

How does social media marketing work?

As with all marketing strategies, planning is your first priority. This involves analysing your current social media use and setting goals to determine where and how you plan to attract your target audiences.


After planning comes implementation. Action includes generating content, responding to customers, and putting together campaigns that result in user-generated content.


And finally, you’ll look at your performance, taking into account relevant metrics and then using these to determine future practice.


Of course, this is a top-level view and each stage has a lot more involved. Squared Online is great for those looking for social media marketing courses that dive further into digital and how social media fits into the overall digital landscape.