The course provides a strategic overview of the digital landscape and focuses on helping students to join the dots and understand how the various elements fit together.
Squared Online covers a variety of topics from the nature of digital disruption and social consumerism, to digital integration, gaining insights from data and trend spotting.
Along the way we’ll dip into specific platforms, such as Adwords and Analytics, to provide an introduction to these valuable tools. However, the course is not tactical so if you want to become an expert in a particular channel then you may wish to continue your studies in that area after finishing Squared Online.
Alongside the digital aspects of the course you will also be presented with numerous opportunities to develop your ability to work effectively in virtual teams, to become self reflective and to give and receive constructive feedback – all skills which are essential to become a digital agent of change.