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iProspect Launches NEXTGEN with Bespoke Digital Marketing Course developed with Google


Performance marketing agency first in the world to launch tailored version of Squared Online as part of its new global talent initiative, NEXTGEN

iProspect, the global leading digital performance marketing agency, has today become the first business to launch a tailored version of the Squared Online digital marketing programme, developed with Google and powered by Home Learning College, as part of its new global talent initiative, NEXTGEN. With a focus on learning and development, NEXTGEN aims to train the next generation of digital talent and  incorporates a new version of the Squared Online digital marketing course, which has been tailored to the specific needs of iProspect. The initial rollout will see the course offered to more than 150 iProspect employees  from 28 countries, with it eventually becoming available to all 2,600 staff from iProspect’s 74 offices worldwide.

NEXTGEN runs in parallel with iProspect University, a bespoke global online platform that provides career development at all levels, as well as interactive content, webinars and links to partners' sites, enabling over  2,500 iProspect staff to easily attain the certificates needed to demonstrate expertise in a wide range of digital tools. This network was built by iProspect and is designed to be continually updated as the industry changes  and evolves.

CJ Morley, Director for Global Talent and Development at iProspect, commented: “Being able to work with Google and Home Learning College to create the world’s first joint global initiative in this landscape really  shows the strength and vision of our partnership. We’ve worked together to tailor components to suit our agency’s needs, overlaying iProspect case studies and best practice from our own subject matter experts and  leaders. Running NEXTGEN alongside iProspect University ensures that we’re able to deliver on our aim of being a truly networked organisation and a global leader at training the next generation of talent – which is  what NEXTGEN is all about.”

Antony Damianos, Head of Squared Programmes at Google continued: “Attracting and retaining talent has become an increasingly difficult task within the marketing and advertising industry, but iProspect is fast  establishing itself as a leader at rising to this challenge. We believe it’s essential that agencies take responsibility for training staff as the challenges facing them become increasingly complex, and this focus on  learning and development enables them to continue to excel for their clients. However, it also allows talented people within agencies to progress, something that has a big impact on talent retention.”

About Squared Online

Squared Online is the award-winning digital marketing course for tomorrow’s digital leaders, endorsed by the IAB and IPA and CPD-accredited. The programme spans six months and includes interactive live classes,  expert guest speakers and collaborative virtual group projects.
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About Google Digital Academy

The Google Digital Academy is dedicated to building digital capabilities in the marketing industry. We help Google’s agency & client partners build the skills and capabilities they need to stay ahead in the rapidly  changing digital world. We work independently or together with education partners to run a range of courses, from beginner to advanced, one-day long to six months, part time and full time. The Google Digital Academy  currently runs in the UK & Germany, and some of our courses, such as ‘Squared’ also run in the US and Asia. 
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About iProspect

Founded in 1996 as a specialist Search agency in the US, iProspect has evolved to dominate the global digital performance marketing space, driving digital performance for clients through Paid & Natural Search,  Performance Display, Affiliate Marketing, Mobile, Paid Social, Social Media Management, Content Generation, Lead Generation, Analytics and Conversion Rate Optimisation. The iProspect team stretches across  50 countries with 71 offices and over 2,500 employees and works with some of the world's leading advertisers including adidas Reebok, American Express, Burberry, Disney, General Motors, Hilton, Nokia and Shangri-La  Hotels & Resorts. iProspect is wholly owned by Dentsu Aegis Network, having been acquired as part of Aegis Media in 2013.
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Contact Information 

Sandy Tsang

Squared Online

+44 (0) 2080809272

Jennifer Alexander

Google Digital Academy